Hotline: Group M forms partnership with BzzAgent

Group M, WPP's media operation, has formed a partnership with BzzAgent, a US-based word-of-mouth marketing company. The deal will enable Group M's UK media agencies to offer clients word-of-mouth campaigns via a network of BzzAgent volunteers.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content