Harry Nash has hired the South African director Erik van Wyk as he attempts to boost his presence in the UK commercials sector. Van Wyk, featured in this year's Saatchi %26 Saatchi Young Directors Showcase, was previously a creative at Hunt Lascaris TBWA in Johannesburg, but has since directed campaigns for Sony and BMW.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).