Heinz is promoting its Bite Me range of frozen snacks with a £3.5 million campaign, which includes an animated series running on the Viacom channels MTV and Nickelodeon. Viacom developed creative for Heinz for the ad series, called The Adventures of the Bite Me Crew.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).