HOTLINE: Honda, Ford and BSkyB all launched interactive campaigns

Honda, Ford and BSkyB have all launched interactive advertising campaigns on ITV1 and ITV2. They become the first advertisers to use the service since ITV signed an interactive advertising deal with Sky Interactive.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).