Hotline: Innocent Drinks collaborates with Mumsnet

Innocent Drinks has become the latest brand to collaborate with the parenting website Mumsnet, which will offer the ethical smoothie-maker advice about marketing to mothers and children. Mumsnet will provide a panel of mums, who will test a number of marketing strategies aimed at families.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).