Hotline: Internet adspend grows

Internet adspend grew 17.1 per cent during 2008, boosting the medium's share of total adspend to 19.2 per cent.

UK online adspend totalled £3.35 billion in 2008, according to figures from the Internet Advertising Bureau, an increase of £540 million year on year. Online display advertising grew 7.7 per cent to £637.4 million, paid-for search grew 22.7 per cent to £1.99 billion, while classified online advertising spend rose 22.2 per cent to £715.2 million.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).