Interpartners, the 20-strong group of European independent agencies, which includes the UK's Mitchell Patterson Grime Mitchell, is going global via a new alliance with New York's Della Femina Rothschild Jeary %26 Partners and the COO'EE network covering the Asia-Pacific region. The enlarged group, claiming billings of $525 million, will target modest-spending clients with international ambitions who fear being swamped within large agency networks.
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Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).