HOTLINE: IPA and commissions Mark Boleat for report

The IPA and two other trade bodies have commissioned Mark Boleat, the former director-general of the Association of British Insurers, to produce an independent report on the feasibility of establishing a single "supergroup" to become the voice of the UK communications industry. The IPA, which floated the idea at the end of 2001, is keen to have independent backing for its plan to deflect criticisms of empire building.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).