Hotline: The IPA secures backing

The IPA has secured backing from the major supporters of its TouchPoints cross-media research programme to fund TouchPoints 2, the next stage of the research. The IPA is expected to announce improvements to its hub database, which tracks consumer behaviour over a week-long period.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).