HOTLINE: J. Walter Thompson appointed by Boehringer Ingleheim

J. Walter Thompson has been appointed by the pharmaceutical company Boehringer Ingleheim to advertise Yentreve, its incontinence drug for women. The agency was handed the global account after winning a pitch against Grey, BBDO and FCB. The product will launch in the UK and other European markets next year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).