HOTLINE: Jack Daniel's appoints The House

Jack Daniel's has appointed The House to handle its below-the-line activity and a teaser ad campaign. The £2 million campaign will focus on a September birthday celebration for the brand. The advertising, which is running in style press and on poster sites across the London Underground, carries the strapline: "Not everyone knows it's Jack's birthday in September.".

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).