Jack Daniel's has appointed The House to handle its below-the-line activity and a teaser ad campaign. The £2 million campaign will focus on a September birthday celebration for the brand. The advertising, which is running in style press and on poster sites across the London Underground, carries the strapline: "Not everyone knows it's Jack's birthday in September.".
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign eventsBecome a member
Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).