HOTLINE: Johnson & Johnson and Unilever increase regional press advertising

Johnson & Johnson and Unilever are to increase their investments in regional press advertising, following publication of a report on the medium's effectiveness. Evidence published in the Newspaper Society's Conversion Study convinced the FMCG companies to make the decision (Perspective, p14).

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).