Hotline: Kellogg looks to consolidate its global agency roster

Kellogg is looking to consolidate its global agency roster from 30 agencies to five as part of a company-wide procurement-led initiative, known as "Project Silver".

However, the process is thought to focus on the smaller specialist agencies used by Kellogg and is not expected to lead to the dropping of either of its main roster networks, Leo Burnett and JWT.

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