Hotline: Kitcatt Nohr Digitas appoints marketing director

Kitcatt Nohr Digitas has appointed EHS 4D's group marketing director, Tracey Barber, as its first marketing director.

Barber will form part of the agency's new management line-up, which was created after the merger of Kitcatt Nohr Alexander Shaw and Digitas London in March. In addition, Andrew Purdy joins the agency from CHI & Partners as its head of project management.

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1 McDonald's says sorry for exploiting childhood bereavement

McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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