Hotline: Kitcatt Nohr Digitas appoints marketing director

Kitcatt Nohr Digitas has appointed EHS 4D's group marketing director, Tracey Barber, as its first marketing director.

Barber will form part of the agency's new management line-up, which was created after the merger of Kitcatt Nohr Alexander Shaw and Digitas London in March. In addition, Andrew Purdy joins the agency from CHI & Partners as its head of project management.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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