Hotline: Layla Potter becomes equity partner at HOW

Layla Potter, the former Waitrose account director at FCB London, is following the business to HOW, the agency set up in April by the creatives Ken Hoggins and Chris O'Shea. Potter, 29, will have day-to-day responsibility for the account as well as becoming an equity partner.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).