Lucy Purdy is quitting as the head of strategic planning at Publicis in London, citing her need for "a change of direction". Purdy, who joined Publicis in 1998 from J. Walter Thompson in the US, is handing over control of the planning department to Derek Morris, the agency's joint chief executive.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).