Hotline: Marriott International hires MEC

Marriott International has appointed MEC as its lead global media agency. The account covers media planning and buying for all of Marriott's brands, including Marriott Hotels and Resorts, the Ritz-Carlton and Marriott Rewards.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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