Hotline: Maurice Levy speaks at IAA conference

Maurice Levy, the chief executive of Publicis Groupe, has said the business model for the advertising industry is outdated and needs fundamental change to meet competition from companies such as Google and Microsoft.

Speaking at an International Advertising Association conference, he said: "The very model of our industry is being called into question. The model today is no longer relevant."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).