HOTLINE: Mega Profile and Metro launch giant advertising screen

The giant poster company Mega Profile and the international free newspaper Metro International have launched the first giant advertising screen in Europe - to be known as Mega TV. The screen is sited in Barcelona's Maremagnum waterfront. Metro will provide content for the video screen and, in association with the Spanish outdoor contractor Soportes, sell space to local advertisers. Mega Profile will handle sales to international advertisers.