Hotline: Microsoft to launch Microsoft Advertising

Microsoft is to launch a global brand, called Microsoft Advertising, to house all its ad-related operations. The brand, which was unveiled at Microsoft's advance08 advertiser and publisher conference this week, aims to simplify the range of advertising businesses run by the software giant.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).