Miles Calcraft Briginshaw Duffy has created a poster campaign to promote the Cannes Lions Advertising Festival. The ads will run on sites in Europe and the US using the lines "This year, 20,000 people will go lion-hunting in Cannes and "Win one, and next year you'll be driving past in a Ferrari".
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).