Hotline: Mindshare set to pick up account

Mindshare is set to pick up the £2 million media planning and buying account for the London Business School following a competitive pitch against Arena Media, Carat and Maxus. The business, which is focused on increasing awareness of the UK-based school overseas, will be run by Mindshare Worldwide. The pitch was handled by the AAR.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).