Hotline: Mr Muscle MultiTask to sponsor ITV1 series

SC Johnson's Mr Muscle MultiTask is sponsoring the second series of Moving Day on ITV1. It marks the brand's sponsorship debut. The deal was negotiated by Alliance, the sponsorship division of ZenithOptimedia, and ITV Sales.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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