HOTLINE: Naked Communications creates campaign for Honda ad

Naked Communications has created a campaign that includes distribution of a free DVD containing Wieden & Kennedy's Honda "cog" ad. The DVD will be issued free in this Saturday's Guardian and magazines including Jack and GQ. Starcom Motive has negotiated a deal with Discovery Channel to run a four-minute documentary on the making of the ad in commercial airtime.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).