NEC, the Japanese technology manufacturer, is talking to agency networks about a pan-European corporate ad campaign to raise the company's profile ahead of the launch of 3G mobile technology. The campaign is timed to coincide with the October launch of Hutchison 3G, with whom NEC is working closely to develop handsets.
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).