The mobile phone network 3 last week set a precedent for companies wanting to run comparative advertising campaigns by defeating O2 in a High Court battle. O2 accused 3 of infringing on copyright by using bubble imagery, but the judge ruled that the infringement was justifiable because it legitimately illustrated a difference in price and quality of service.
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Head of Studio Competitive Studio 71, London
Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater)
The response to Transport for London's decision not to renew Uber's licence is a vignette for our times.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).