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TBWA/London's latest campaign for Marlboro Menthol Lights will run on full-motion, 48-sheet billboards developed by Hive Associates. The 26 sites across the UK will use lenticular technology capable of repeating a 21-image sequence, an improvement on the two images usually possible at that size. Each billboard shows a metal office fan that appears to turn as pedestrians walk past.

TBWA/London's latest campaign for Marlboro Menthol Lights will run on full-motion, 48-sheet billboards developed by Hive Associates. The 26 sites across the UK will use lenticular technology capable of repeating a 21-image sequence, an improvement on the two images usually possible at that size. Each billboard shows a metal office fan that appears to turn as pedestrians walk past.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).