HOTLINE: News in brief

Translucis, the Diageo-backed plasma screen advertising medium, has

signed a distribution deal with Yates bars. Translucis will sell the

advertising airtime for the plasma screen entertainment system that

Yates is launching into its 18:84 bars in May. Reebok, Peperami, and

Budweiser have signed up to advertise on the Translucis system.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).