HOTLINE: News in brief

Initiative Media is launching a specialist consulting company

offering sponsorship and brand association services. Richard Davies is

joining to head the as-yet-unnamed operation. Davies has spent the past

two years as a partner at the Swiss media and marketing company AIM.

Before that he was a managing partner at MindShare Worldwide.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).