HOTLINE: News in brief

The role of Mike Tunnicliffe, the executive vice-president of

Initiative Media Worldwide since November 2000, has been clarified: he

will lead the media agency's global relationship with Unilever and has

also been appointed by the sister IPG agency, Lowe Lintas & Partners, to

run its global media products and future strategy.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).