HOTLINE: News in brief

Thirteen major advertisers - including BT, Nestle, Unilever and

Sainsbury's - have signed as founder members of admark, a scheme devised

by the Committee of Advertising Practice to improve consumer confidence

in online advertising. The Advertising Standards Authority received 503

complaints about online ads last year - more than three times the number

for 1999.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).