HOTLINE: News in brief

The regional press is to invest pounds 250,000 in an advertising

effectiveness survey to be conducted by the global research agency

Millward Brown. The investment follows requests from agencies and

clients for greater proof of effectiveness of regional campaigns. The

study will track the effectiveness of 18 different campaigns.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).