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BSkyB's results for the six months to December reveal that the company's losses increased to pounds 112 million as it continues to subsidise subscribers in its drive to increase digital take-up. In December, its digital subscriber base increased by 16.5 per cent to 4.66 million, taking its total base of analogue and digital subscribers to more than five million.

BSkyB's results for the six months to December reveal that the company's losses increased to pounds 112 million as it continues to subsidise subscribers in its drive to increase digital take-up. In December, its digital subscriber base increased by 16.5 per cent to 4.66 million, taking its total base of analogue and digital subscribers to more than five million.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).