The Newspaper Society has launched an online legal service, Advertising Points to Watch, designed to help publishers and advertisers spot potential legal problems in copy. The checklist will cover 150 key points of marketing and advertising law.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).