Hotline: Northern & Shell signs deal with Shop Direct Group

Northern & Shell, home to Channel 5, the Daily Express and OK!, has signed a content deal with Shop Direct Group, the owner of Very.co.uk.

The deal, brokered by Carat, includes Very.co.uk sponsoring Home & Away and the creation of the "V Team Makeover", a series of three-minute ads featuring the team styling a member of the public.

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Hoverboards and Journey Buddies: the future of TfL's customer experience?
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1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

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