Hotline: Novartis gearing up for review

Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated $600 million global media business.

WPP's MEC is the incumbent on the global business, including in the UK. The company, which has a consumer healthcare business that markets over-the-counter remedies such as Tixylix and Savlon, spent £9 million on media in the UK in the past 12 months, according to Nielsen.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).