Ogilvy %26 Mather has won a pitch for GUS Homeshopping, putting the agency on the £21 million roster alongside McCann-Erickson Manchester. O%26M is to relaunch GUS Homeshopping's Choice catalogue. If the assignment goes well the agency will get a chance to work on other GUS brands.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).