OMD has continued its consolidation in Europe by setting up OMD Nordic, consisting of its Danish, Norwegian, Finnish and Swedish local offices. The new operation will be run by Hermann Haraldsson, who becomes the chief executive. The agency claims a buying volume of 450 million euros and employs 250 people.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).