Hotline: Paddy Power appoints Publicis to its advertising account

The Irish bookmaker Paddy Power has appointed Publicis to its advertising account. The £4 million business was previously held by Bartle Bogle Hegarty but it has remained dormant over the past year.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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