Hotline: Paddy Power appoints Publicis to its advertising account

The Irish bookmaker Paddy Power has appointed Publicis to its advertising account. The £4 million business was previously held by Bartle Bogle Hegarty but it has remained dormant over the past year.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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