Hotline: Paddy Power appoints Publicis to its advertising account

The Irish bookmaker Paddy Power has appointed Publicis to its advertising account. The £4 million business was previously held by Bartle Bogle Hegarty but it has remained dormant over the past year.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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