Hotline: Pernod Ricard hands Ogilvy Group brief for Glenlivet

Pernod Ricard is understood to have handed Ogilvy Group a brief for its Glenlivet malt whisky brand. Ogilvy triumphed after a final pitch against M&C Saatchi. The agency will be charged with raising awareness of the whisky in key markets, including the US and Europe. The pitch was handled by Agency Assessments.

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