Pernod Ricard is understood to have handed Ogilvy Group a brief for its Glenlivet malt whisky brand. Ogilvy triumphed after a final pitch against M&C Saatchi. The agency will be charged with raising awareness of the whisky in key markets, including the US and Europe. The pitch was handled by Agency Assessments.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).