Peugeot has whittled the pitch list for its £7 million direct marketing business down to two agencies. The shortlist is believed to comprise the incumbent EHS Brann and Carlson Marketing Group, with Claydon Heeley Jones Mason and Black Cat failing to reach the final stage of the AAR review.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).