Hotline: Portland Outdoor and Poster Publicity to merge

After months of negotiation, the WPP-owned Portland Outdoor and Poster Publicity agencies have confirmed that they are going to merge. WPP's pooled media buying operation, Group M Trading, is passing its outdoor media negotiation to the unit. Eric Newnham, the founder of Poster Publicity, will become the chief executive of the as-yet-unnamed company.

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