DraftFCB has promoted Simon Calvert, the agency's head of strategy, to the role of global chief planning officer. Calvert will be responsible for setting best practices and standards for strategic planning. He will report to Michael Fassnacht, DraftFCB's global chief strategy officer.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).