Publicis has cut loose its £3 million Ferrero Rocher account in the UK following confirmation of the network's appointment as the global agency for all Cadbury's chocolate brands. The £30 million business will be run out of New York and London where Gerry Moira, the executive creative director, will oversee global creative work. The Rocher brief is expected to join other Ferrero business at WCRS.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).