The Radio Advertising Bureau is calling on advertisers to consider the potential for a single combined audience measurement system for a range of media. The RAB's managing director, Justin Sampson, told an ISBA conference this week that an amalgamated audience research system would offer enhanced insight into media effectiveness.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).