The US government's reappointment of Ogilvy & Mather to handle its $152 million anti-drug account has come under fire following allegations of billing irregularities on previous government business. Members of the US Senate and Congress, as well as losing agencies, have demanded that the billing problems, which have left the agency open to a continuing criminal investigation, should have precluded O&M from the pitch.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).