Hotline: Saatchi & Saatchi's ad scoops award

Saatchi & Saatchi's "welcome back" ad for T-Mobile has scooped the Best Television Commercial of the Year prize at the 2011 British Arrows Awards.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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