Hotline: Shell consolidates promotion business into Proximity

Shell has consolidated its £7 million pan-European retail point-of-purchase promotion business into Proximity. It beat four other agencies including WPP's RMG:Connect. Proximity already handles Shell's corporate identity business.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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