HOTLINE: Siemens shortlists

Siemens has shortlisted MindShare, Universal McCann, OMD and Carat to pitch for its consolidated media account. This list of four will be reduced to two before the account is awarded to a single agency. Optimedia, the UK incumbent, has already been eliminated.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).