Sir Niall Fitzgerald, the chairman and chief executive of Unilever, is to receive the next Publicity Club of London Cup at The Butchers' Hall on Thursday 20 November. The award recognises in particular his contribution to brand management, the global marketing and communications process and the evolving nature of the agency/client relationship.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).